DGDG x Bizarre Bunny

Every Lead. Their Own Ad.

Personalised video that knows who's watching. AI-powered content that speaks directly to each buyer, their lifestyle, their next car.

BE HAPPY

Your Current Content

What DGDG Has Today

Strong brand presence, cinematic production, Bay Area storytelling. Here's what we're building on.

Drive: Bay Area

Brand anthem. Golden Gate, family moments, multi-brand lifestyle.

Kia Lineup

Product showcase with pricing hooks. EV9, EV6, savings messaging.

Retail Multi-Brand

Chevrolet, Subaru, seasonal incentives. Dealership experience footage.

The Opportunity

One Ad Can't Speak to Everyone

A first-time buyer doesn't care about towing capacity. A growing family doesn't need sport mode specs. What if every lead got a video built around them?

First-Time Buyer
Growing Family
Dream Car Moment
Eco-Conscious
Practical First
Safety Focused
Downsizer
Tech Forward
01
Persona: First-Time Buyer

Your First Ride Starts Here

A 22-year-old just got pre-approved. They're browsing Kia Souls and Hyundai Venues on their phone. Instead of a generic dealership ad, they get a video that mirrors their excitement. First keys, first drive, first freedom. The car they're actually looking at, in the Bay Area they actually live in.

Target
18-25, first car, budget-conscious, values style and independence
Vehicles Featured
Kia Soul, Hyundai Venue, Honda Civic from DGDG inventory
Tone
Energetic, aspirational, "this is your moment" energy
CTA
No Brainer Checkout: start buying online, skip the wait
Scene 1: The Discovery

She sees the car she wants. Excitement builds. This is the one.

Scene 2: The Car

Her exact Kia, parked on a sun-dappled California street. DGDG plate. This is real.

Scene 3: The Bridge

Golden Gate crossing. Freedom, independence, the Bay Area at golden hour.

Scene 4: First Drive

Wind in her hair, coastal road, pure joy. Her car, her moment, her rules.

Scene 5: BE HAPPY

The DGDG plate. "BE HAPPY" front and centre. Their car, their dealership, their next step.

02
Persona: Growing Family

Room for Everyone

A couple with two kids and another on the way. The sedan isn't cutting it anymore. They need space, safety ratings, and a car that handles school runs and weekend adventures. They get a video that shows their next chapter.

Target
30-42, parents, upgrading from a smaller vehicle, values safety and space
Vehicles Featured
Kia EV9, Hyundai Palisade, Chevy Traverse from DGDG inventory
Tone
Warm, reassuring, "we've got your family covered"
CTA
Schedule a family test drive at your nearest DGDG location
Scene 1: The SUV Reveal

Kia EV9 with the DGDG plate. Big, bold, commanding. Matched to what they've been browsing.

Scene 2: The Feeling

Behind the wheel. That moment when you know this is the right car for your family.

Scene 3: The Road Trip

Chevy Tahoe on a tree-lined California road. DGDG plate on front. Family adventure energy.

Scene 4: The Destination

Golden hour arrival. The whole family together. This is why you upgrade.

Scene 5: The Showroom

EV9 on display at DGDG. Come see it in person. "BIG SMILES" guaranteed.

03
Persona: The Dream Car

You've Earned This

Someone who's driven sensible cars for 25 years. Kids are grown. Mortgage is manageable. They've been browsing the Audi e-tron at 11pm and they deserve to know it. A cinematic, premium video that says: this is your moment.

Target
50+, established, treating themselves, values quality and experience
Vehicles Featured
Audi e-tron, Audi Q8, premium trims from DGDG inventory
Tone
Cinematic, premium, understated confidence
CTA
Book a private viewing at DGDG Audi
Scene 1: The Audi

Audi e-tron in motion. Snow, forest, dramatic headlights. Premium from the first frame.

Scene 2: Behind the Wheel

The feeling of driving something you've wanted for years. Confidence. Reward.

Scene 3: Golden Hour

Desert landscape, golden light, dust and power. No rush. Nowhere to be. Just the drive.

Scene 4: The Coast

Driving at sunset. Hair flowing, mountains in the distance. Freedom you've earned.

Scene 5: The Lineup

The Audi sedan. Their spec, their colour, their No Brainer Deal pricing. One tap to reserve.

The System

How Personalised Video Works

Lead clicks an ad. Within seconds, they receive a video made for them. Here's the pipeline.

1

Lead Captured

A prospect clicks a DGDG ad, visits the site, or submits a form. Their digital footprint is captured: browsing history, vehicle interest, location.

2

Persona Built

AI analyses the lead in real-time. Demographics, lifestyle signals, vehicle preferences. One of 12+ archetypes is assigned.

3

Video Generated

A personalised video is assembled from scenes matched to their archetype. Their vehicle, their pricing, their nearest DGDG location.

4

Delivered

The video lands via email, SMS, or retargeting ad. It looks like it was made just for them, because it was.